What is NO MORE?
NO MORE is a unifying symbol and campaign to raise public awareness and engage bystanders around ending domestic violence and sexual assault. Launched in March 2013 by a coalition of leading advocacy groups, service providers, the U.S. Department of Justice, and major corporations, NO MORE is supported by hundreds of national and local groups and by thousands of individuals, organizations, universities, and communities who are using its signature blue symbol to increase visibility for domestic violence and sexual assault.
NO MORE was conceived to amplify the power of the domestic violence and sexual assault movement using a unifying symbol to drive awareness and break down the barriers of stigma, silence and shame that keep people from talking about these issues and taking action to prevent them. Co-founded as a public/private partnership, NO MORE was created as a platform for those working to end domestic violence/sexual assault, in the belief that greater dialogue will fuel enhanced funding for direct service, advocacy and prevention.
NO MORE was founded with several key principles:
- The NO MORE symbol is not owned by any one organization. Rather it belongs to and is available for use by all those (organizations or individuals) who are committed to help end domestic violence and sexual assault. Tools to use the symbol are available completely free of charge here.
- NO MORE does not accept donations from the general public. NO MORE directs individual donations and any profit generated from the sale of products in the NO MORE store to partner organizations in the direct service, advocacy and prevention field (see the list of benefitting organizations here). NO MORE also encourages those working to end domestic violence and sexual assault to use the NO MORE symbol and assets to raise money, generate support, and bring communities together around these issues. Seed and limited operating funding, as well as pro-bono services for NO MORE, come from a team of volunteers, corporations and corporate foundations who share the vision of NO MORE. A full list of funders is available here.
- NO MORE does not provide direct services or lobby for policy reforms. Instead, NO MORE works to bring visibility, resources and amplify the key messages of local, state and national non-profit organizations for whom NO MORE was founded and with whom NO MORE partners.
NO MORE has a panel of advisors, its Steering Committee, with representatives from two dozen leading domestic violence and sexual assault non-profits in the United States as well as the US Department of Justice. The NO MORE Executive Committee, with representatives from corporate partners and non-profits, oversees NO MORE’s ongoing activities. The members of the Executive and Steering Committees contribute their time, expertise and leadership to NO MORE.
NO MORE is also supported by hundreds of allied groups and organizations who registered online as supporters of NO MORE’s vision. Additionally there are also dozens of state and city led coalitions, student groups and others who are championing NO MORE with localized campaigns that are run independently of the national NO MORE movement. More than 65,000 online subscribers have joined since NO MORE launched on March 13, 2013.
Day-to-day, NO MORE is overseen by a small, but dedicated team:
- Virginia Witt, Director
- Rachel Haas, Associate Director, Marketing & Strategy
- Ali Safran, Communications & Outreach Coordinator
NO MORE PSA Campaign
In September 2013, NO MORE launched its first celebrity public service announcement (PSA) campaign, which was created by the Joyful Heart Foundation (JHF) and Rachel Howald at the global ad agency Young & Rubicam, directed by Mariska Hargitay, President and Founder of JHF and photographed by Timothy White.
In the Summer of 2014, Viacom adapted the Joyful Heart Foundation NO MORE PSAs, to feature an array of their own diverse talent from BET, MTV and SPIKE, for the “Viacom Says NO MORE” PSAs, produced by Viacom Velocity, which then aired 5,000 times across 12 Viacom networks.
In October 2014, in an expansion of a partnership with the National Football League (NFL), the NFL began airing Joyful Heart Foundation NO MORE PSAs during football broadcasts, and 23 current and former players stepped up to participate in the “NFL Players Say NO MORE” PSAs that were co-produced by the Joyful Heart Foundation and Viacom Velocity. The spots were directed by Hargitay and fellow actors Blair Underwood and Tate Donovan.
On Feb. 1, 2015, the NFL donated Super Bowl airtime for the first time to elevate domestic violence and sexual assault for more than 100 million viewers with the NO MORE Super Bowl PSA, which was created by the NFL and Grey Advertising.
Since the launch of the PSA campaign, NO MORE has generated more than 3 billion media impressions– online, in-print, and on TV–secured nearly $100 million in donated air time, and reached every single one of the 210 media markets in the United States. The NO MORE print ads have appeared in publications from the Wall Street Journal to Vogue and Vanity Fair. And, they are popping up on billboards from Hollywood to the Midwest.
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