What is NO MORE?
NO MORE is a public awareness and engagement campaign focused on ending domestic violence and sexual assault. Using its signature blue symbol to increase visibility and foster greater dialogue, NO MORE seeks to break social stigma, normalize the conversation around domestic violence and sexual assault, and increase resources to address these urgent issues. NO MORE is aligned with hundreds of organizations working at the local, state and national levels on prevention, advocacy, and services for survivors.
What is NO MORE’s history?
The idea for NO MORE was sparked in 2009, in recognition that despite the significant progress made in the visibility of domestic violence and sexual assault, these problems affecting millions remain hidden and on the margins of public concern. Hundreds of representatives from the domestic violence and sexual assault prevention field came together around the idea that an overarching symbol, uniting all people working to end these problems, could have a dramatic impact on the public’s awareness.
According to the Avon Foundation for Women’s 2013 NO MORE Study, 60% of Americans know a victim of either domestic violence or sexual assault, or both, yet two out of three Americans have not discussed this problem with their friends, and three out of four parents have never discussed it with their children. NO MORE aims to change that, and our data tells us that increased conversation is the key to change: in the NO MORE Study, two-thirds of Americans say that if we talk more about domestic violence and sexual assault, it would make it easier for them to help the victims.
The signature blue “vanishing point” evolved from the concept of zero – as in zero incidences of domestic violence and sexual assault. It was inspired by Christine Mau, a survivor of domestic violence and sexual abuse who is now the Director of European Design at Kimberly-Clark. The symbol was designed by Sterling Brands, and focus group tested with diverse audiences across the country who agreed that it was memorable, needed and important.
Who is behind NO MORE?
Almost every major national domestic violence and sexual assault organization in the U.S. – from men’s groups, to groups that help teens and young people, to organizations serving women of color, and those who focus on families and children – all of them and more are behind NO MORE.
View the complete list of organizations here.
What Will NO MORE do?
The first unifying symbol to express support for ending domestic violence and sexual assault, NO MORE is available to anyone who wants to engage in normalizing the conversation around these issues and help end domestic violence and sexual assault.
- NO MORE will be everywhere – on websites, t-shirts, billboards and other public spaces.
- Organizations and corporations, large and small, will embrace this symbol as part of their own communications.
- When domestic violence or sexual assault makes media headlines, NO MORE will be tweeted, discussed on Facebook, shared on Instagram, Pinterest, Tumblr, and posted on billboards and in classrooms, offices and grocery stores across the country.
NO MORE will help end the stigma, shame and silence of domestic violence and sexual assault, while helping to increase funding for prevention efforts. Like the red ribbon did for HIV/AIDS, NO MORE will directly challenge the mindset and behaviors that lead to this violence.
Get the symbol today and start showing your support.
Why Should I Care?
The next time you’re in a room with 6 people or discussing important issues with your family, think about this:
- 1 in 3 women and 1 in 4 men experience violence from their partners in their lifetimes.
- 1 in 3 teens experience sexual or physical abuse or threats from a boyfriend or girlfriend in one year.
- 1 in 5 women are survivors of rape.
- 1 in 2 women and 1 in 5 men have experienced some form of sexual victimization in their lives.
- 1 in 4 women and 1 in 6 men were sexually abused before the age of 18.*
These are not numbers. They’re our mothers, fathers, brothers, sisters, children, co-workers, neighbors and friends. They’re the person you confide in most at work, the guy you play basketball with, the people in your book club, your poker buddy, your teenager’s best friend – or your own teen. If we talk about these issues the silence and shame can end for good.
*Looking for the citations for these stats? Click here.
How Can I Help?
There are endless ways you can help spread the word about NO MORE.
Say it: Learn about these issues and talk openly about them. Break the silence. Speak out. Seek help when you see this problem or harassment of any kind in your family, your community, your workplace or school. Upload your photo to the NO MORE gallery and tell us why you say NO MORE.
Share it: Help raise awareness about domestic violence and sexual assault by sharing the NO MORE symbol and message. Share the PSAs. Download the Tools to Say NO MORE and share NO MORE with everyone you know. Facebook it. Tweet it. Instagram it. Pin it. Talk about it with those in your life.