Campaign To End Domestic Violence And Sexual Assault Unites Hundreds Of Survivors, Celebrities, Non-Profits And Corporations During Historic Week Of Action
NO MORE Week of Action, sponsored by Mary Kay Inc., galvanizes hundreds of advocates to raise awareness and support for violence prevention organizations
NEW YORK, NY – March 6, 2016 – Today marks the start of a historic week of activation and awareness for ending domestic violence and sexual assault that will provide tangible actions people can take to help end domestic violence and sexual assault, from leading a fundraiser to starting a conversation about healthy relationships.
Sponsored by Mary Kay Inc., NO MORE Week of Action (March 6-12) will galvanize hundreds of communities and expand the reach of the NO MORE campaign to end domestic violence and sexual assault. It will also mark the conclusion of the NO MORE Challenge, a CrowdRise campaign that to date has raised more than $150,000 for domestic violence and sexual assault organizations around the country.
“NO MORE Week offers many different ways that people can help end domestic violence and sexual assault and engage others in the effort as well,” said NO MORE Director, Virginia Witt. “Together we can make culture change a reality.”
Anyone can participate in NO MORE Week by: donating to a non-profit in the NO MORE CrowdRise Challenge, personalizing a NO MORE Week postcard, sharing on social media with #NOMOREWeek, wearing the symbol, adding it to your social media profiles, or simply starting a conversation this week with a friend or family member about healthy relationships.
For a complete list of suggested ways to get involved, access the NO MORE Week sponsored by Mary Kay, Action Guide, here.
“As a company dedicated to enriching women’s lives, Mary Kay has been deeply committed to ending violence against women and is proud to serve as the lead sponsor for NO MORE Week,” said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. “It is encouraging to see so many of our corporate peers join in these efforts alongside the thousands of supporters who will participate in NO MORE Week activities, standing together in saying NO MORE.”
Hundreds of events and activities are taking place across the nation and the world in on honor of NO MORE Week, including the following:
The launch of new NO MORE campaigns and PSA efforts:
- UK SAYS NO MORE, spearheaded by the London-based non-profit, Hestia, will bring together services for those impacted by domestic violence and sexual assault in the UK. The campaign will officially launch in May 2016.
- Memphis Says NO MORE in partnership with the NBA basketball team, the Memphis Grizzlies, is gearing up to release a series of television and print PSAs at a Grizzlies game with Memphis Mayor Jim Strickland. During March, the PSAs will air on WMC-TV and be distributed throughout the community, including displays at the Memphis International Airport and Memphis City Hall.
- California Says NO MORE is pleased to be partnering with the Sacramento Kings during NO MORE Week. On March 9, the Sacramento Kings will host the Cleveland Cavaliers, in what is expected to be a sold out game. Upon entrance to the game, patrons will be given a flyer to purchase the NO MORE Plate, a specialized license plate available for pre-order in California. The Sacramento Kings are saying NO MORE to domestic violence and sexual assault and will also unveil a new PSA during the game. Plates can be pre-ordered at nomoreplate.org.
- A new series of broadcast and print PSAs, produced by the Joyful Heart Foundation in partnership with 1in6 and Viacom, that speak to the excuses and societal attitudes male survivors of sexual abuse are confronted with and direct viewers to resources for help debuted on Viacom’s networks on March 2 and will be featured during the #NOMOREexcuses Marathon of Law & Order: SVU (March 6). The PSAs were directed by Joyful Heart’s Founder and President Mariska Hargitay, developed in partnership with Y&R Executive Creative Director/Writer Rachel Howald, and photographed by world-renowned photographer Timothy White. The PSAs can be viewed here. Monday, March 7 through Sunday, March 13 the ads will be displayed on Viacom’s billboards in Times Square.
Television and film events:
- USA Network and the Joyful Heart Foundation, founded by Law & Order: SVU star Mariska Hargitay, will kick-off NO MORE Week with a #NOMOREexcuses Marathon of Law & Order: SVU at 1 p.m. ET, March 6. Between episodes, Hargitay and other cast members encouraged viewers to stand up to the many excuses that are made for domestic violence and sexual assault. Join the discussion on Twitter by sharing the excuses you say NO MORE to, with hashtag, #NOMOREexcuses.
- Dave Navarro, musician well-known for his SPIKE TV series, Ink Master, will host a live Q&A and screening of his documentary “Mourning Son,” which tells the story of Dave’s personal journey surviving domestic violence in his home and death of his mother (more details, here).
- As part of Investigation Discovery’s (ID) ongoing public affairs campaign INSPIRE A DIFFERENCE, the network is honoring NO MORE Week by airing the NO MORE Super Bowl 50 PSA “Text to Talk” throughout the week, in addition to a dedicated programming marathon, featuring series and specials that address domestic violence and sexual assault on Saturday, March 12 (7 a.m. – 12 p.m. ET). ID and NO MORE encourage viewers to join the conversation on Twitter on ways to create change in your community. Follow @DiscoveryID and use the hashtags #InspireADifference and #NOMOREweek.
- The National Women’s Coalition Against Violence & Exploitation (NWCAVE) and the YWCA Clark County in Vancouver, Wash., will host a NO MORE Week screening of the film, The Hunting Ground, (March 7 at 6 p.m.) which sheds light on the epidemic of sexual assault on college campuses (more details, here).
- Hawaii News Now (HNN) will air a special on-air editorial with actress and advocate Mariska Hargitay and Rick Blangiardi, General Manager of HNN (March 7). The joint Local Connections editorial urges people to join in the effort to end domestic violence and sexual assault in Hawai‘i by becoming an Ally of Hawai‘i Says NOMORE. To become an Ally of Hawai‘i Says NO MORE, visit http://hawaiisaysnomore.org/ally. The following day (March 8), Blangiardi, will be joined by New York Football Giants linebacker Mark Herzlich and his wife, Danielle, Kevin Wong, Ryan Kusumoto, Rev. Al Miles and Dr. Valli Kalei Kanuha for “TALK STORY about Men, Sports Culture and Gender Violence”, a free, public event sponsored by the Joyful Heart Foundation, Hawaiʻi Says NO MORE, and Spike & Serve. The event, in the Manoa Grand Ballroom, starts at 2pm.
Corporations saying NO MORE:
- Mary Kay, the sponsor of NO MORE Week, will engage its employees and independent sales force nationwide in a social media campaign throughout NO MORE week. Employees and Mary Kay Independent Beauty Consultants will share their commitment to ending abuse at the beauty company’s global headquarters, regional branches and across the country with hashtags #MaryKaySaysNOMORE and #NOMOREWeek.
- Kaiser Permanente, one of America’s leading health care providers and not-for-profit health plans, is encouraging their teams across the country to participate in NO MORE Week activities. Kaiser Permanente will also hold a mid-day awareness event in Oakland, California sponsored by internal Multicultural Business Resource Groups including the Veterans, African American, Latino, and Asian American Associations, as well as KP Pride. Employees will be able to learn about NO MORE, share personal statements, and celebrate their ongoing commitment to ending violence and unifying communities around this mission. Kaiser Permanente is also using NO MORE Week to raise awareness with its members through initiatives such as silentWitness stories and its bilingual health fotonovela that illustrates the signs of domestic violence and how to get help.
Key leaders in the corporate sector prioritizing domestic violence and sexual assault prevention and/or supporting NO MORE, include Allstate, Avon, Kimberly-Clark, Macy’s, Sterling Brands, Verizon, and Viacom.
Advocates Say NO MORE:
Equipped with free tools, hundreds have signed on to take actions so far, including the following:
- More than 500 individuals have submitted personal photos and messages of support to become NO MORE Week postcards that will comprise a giant awareness display, created by Postcard.com. The display will be seen online and in New York City at Planet Hollywood in Times Square, on March 10 (details, here).
- Nearly 200 non-profit groups have joined the NO MORE CrowdRise Fundraising Challenge, which offers the chance to earn upwards of $150,000. The fundraiser, which launched in conjunction with the online release of a powerful NO MORE Super Bowl PSA, will run through NO MORE Week (concluding March 15).
- More than 1 million people (and counting) will be reached online by the #NOMOREWeek hashtag, as more than 800 users have already committed to joining the social discussion beginning March 6 (join the NOMORE Thunderclap, here).
To learn more about how to support the work of local domestic violence and sexual assault prevention organizations or to participate in NO MORE Week visit www.nomore.org/nomoreweek. Join the conversation on social media by following #NOMOREweek.
About Mary Kay
For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.
About NO MORE
NO MORE is a public awareness campaign designed to engage bystanders around ending domestic violence and sexual assault. Launched in March 2013 by a coalition of leading advocacy groups, service providers and major corporations, NO MORE is supported by hundreds of national and local groups and by thousands of people who are using its signature blue symbol to increase visibility for these hidden issues. Learn more about NO MORE or download our free tools at www.nomore.org. And for regular updates, follow NO MORE on Twitter (https://twitter.com/nomoreorg) Facebook (https://www.facebook.com/NOMORE.org) and Instagram (https://instagram.com/nomoreorg).