An Awesome Reason to Watch TV
Media giant Viacom has partnered with NO MORE and the Joyful Heart Foundation to end domestic violence and sexual assault through a summertime series of powerful PSAs. They’re co-directed by the Joyful Heart Foundation’s Mariska Hargitay and Neils Schuurmans, Viacom Executive Vice President, Viacom Velocity Creative, and they feature some major celebrity talent.
Viacom is known for its commitment to cultivating youth engagement on these important issues. “We need look no further than the experiences of our Viacom talent who signed on for the NO MORE PSA shoots. They were deeply and undeniably affected, and grateful to have the opportunity to play a role,” Viacom CEO Philippe Dauman said at Joyful Heart’s 10th anniversary gala last month.
So, who’s saying NO MORE?
Dave Navarro, the Jane’s Addiction founder who’s now on Spike’s Ink Master.
Bow Wow and Keshia, co-hosts of BET’s top-rated 106th & Park.
Nick Lachey, host of VH1’s Big Morning Buzz.
Sway Calloway, the MTV News rapper and reporter who told us after filming, “These are issues we have to talk about. When we raise our voices, we tell people that it’s OK to talk about domestic violence and sexual assault. NO MORE excuses.”
To name just a few.