“NO MORE Excuses” Celebrity PSA Campaign
The NO MORE Public Service Announcement (PSA) Campaign, spearheaded by the Joyful Heart Foundation in partnership with NO MORE launched in September 2013. Directed by actress and advocate Mariska Hargitay, the campaign features more than 75 celebrities, public figures and athletes. Beginning with the “NO MORE Excuses” and “Anthem” series of print and video ads, which highlight the myths and excuses that create misplaced blame on survivors and allow perpetrators to evade accountability for their crimes, the PSAs call on bystanders to end the excuses and inaction on these issues.
“Viacom Says NO MORE” PSA Campaign
Through their partnership with the Joyful Heart Foundation, Viacom produced a series of NO MORE PSAs for its networks, including BET, MTV, VH1, Spike and TV Land ’s partnership Directed by Mariska Hargitay and produced by Niels Schuurmans, Executive Vice President of Viacom Velocity Creative, the Viacom Says NO MORE PSAs feature talent from across Viacom’s networks, reaching two critical audiences: young people and men.
The spots feature celebrities such as Dave Navarro of Jane’s Addiction and Spike’s Ink Master; Shad Moss and Keshia Chanté, co-hosts of BET’s 106 & Park; Nick Lachey, host of VH1’s Big Morning Buzz; and MTV News correspondent Sway Calloway. They also feature celebrities from across additional networks, including Jemima Kirke, of Girls; Natasha Lyonne of Orange Is the New Black, and Sophia Bush of NBC’s Chicago P.D.