The national NO MORE PSA Campaign, spearheaded by the Joyful Heart Foundation in partnership with NO MORE and directed by actress and advocate Mariska Hargitay, features more than 75 celebrities, public figures and athletes.
This campaign marked Mariska Hargitay’s directorial debut. It was developed by Rachel Howald of Young & Rubicam and shot by renowned celebrity photographer Timothy White. Endorsed by the Ad Council and supported by the Entertainment Industry Foundation, the campaign rolled out across the country in local and national markets via print, broadcast, online and outdoor advertising and in major airports and medical facilities. The NO MORE print ads have appeared in publications from The Wall Street Journal to Vogue, Vanity Fair and HI Luxury, and are popping up on billboards from Hollywood to the Midwest.n.
With a combined cast of over 75 individuals from all walks of life — entertainers, athletes, government officials and advocates — the NO MORE PSA Campaign offers a simple call to action:
NO MORE silence.
NO MORE violence.
In lending their Voices to this campaign, the cast invites everyone to join them in saying NO MORE. See all of the video PSAs below.
See the Complete Campaign