Driving real change with Uber

In 2017, Uber announced a multi-year commitment as part of its “Driving Change” campaign that included both internal and external sexual assault and domestic violence awareness and prevention initiatives in partnership with us and several organizations that are part of NO MORE’s coalition, including Raliance (the coalition of leading sexual assault organizations: ValorUS, National Alliance to End Sexual Violence and National Sexual Violence Resource Center), the National Network to End Domestic Violence, Women of Color Network, Inc., Casa de Esperanza, A CALL TO MEN, and the National Coalition of Anti-Violence Programs.

Given NO MORE’s dedication to getting the issues of domestic violence, sexual assault, and abuse out of the shadows and encouraging everyone from all walks of life to be part of the solution, this partnership offers a huge opportunity to raise awareness, support prevention initiatives, and ensure that potentially lifesaving resources are prominently available.

NO MORE is dedicated to collaborating with individuals, organizations, and corporations genuinely committed to creating change. To make strides in addressing a pervasive culture of violence, we need to be present in as many boardrooms, classrooms, and living rooms as possible on various networks and platforms where people spend their time.

This has been our philosophy and guiding principle since we launched in 2013. We set out to create a powerful, visual way to express support for ending domestic violence and sexual assault, much like the red equal sign for LGBTQ rights and marriage equality or the red ribbon for HIV/AIDS awareness. We sought to unite anti-violence organizations into a coalition. We developed public service announcements (PSAs) and other marketing and fundraising tools to make our voices even louder and stronger.

In just a few years, NO MORE has successfully brought together the largest coalition of advocacy groups, service providers, governmental agencies, major corporations, universities, communities, and individuals, all under a unifying symbol supporting a world free of violence. Nearly 1,500 organizations and 75,000 individuals have joined NO MORE. Hundreds of schools have NO MORE groups, and another 30 local, city-wide, state-wide, and international NO MORE programs have been born. Thanks to our partners, our PSAs have gotten more than 4.4 billion impressions.

But, of course, we have only scratched the surface. We know that much more work needs to be done to change the fact that, on average:

• 1 in 3 women experience sexual assault or domestic violence at some point in their lives;
• 1 in 6 men experience sexual abuse before the age of 18; and
• 65% of victims who come forward say no one helped them.

Partnering with unexpected allies gives us the best opportunity to educate others about the issues, dispel misconceptions, establish effective policies, and enhance accountability.

Together, we have the great potential to reach, engage and positively impact Uber’s employees, millions of riders and drivers who utilize Uber’s application every day, and their communities around the country and ultimately the world.

Simply put, it is one powerful way to turn up the volume.

We hope it will reverberate – that even more people and companies will use their voices and platforms to say NO MORE.