Large ad in Times Square features DECIMOS NO MÁS Messaging about Healthy Sexuality

Casa de Esperanza, in partnership with NO MORE, is proud to announce that DECIMOS NO MÁS is currently exhibiting a strong public presence through a four-panel ad covering more than 7,000 square feet in New York City’s Times Square which started Monday, March 12 and will finish on Monday, March 19.

The advertisement features a 30-second video wherein a mother reminds her teenager that healthy sexuality is about more than just sex – it’s also about respect, consent, and appreciating differences. Watch the advertisement video below.

DECIMOS NO MÁS, a bilingual sister campaign to NO MORE, was created to encourage and provide guidance for parents and caretakers to have meaningful conversations with children and youth about healthy communication, healthy relationships, and healthy sexuality.

At WeSayNoMas.org, parents and advocates can find resources, materials, and information about how to encourage, start, and enhance conversations with their children and young adults about navigating relationships, boundaries, respect, sexuality, and interpersonal communication. For parents, DECIMOS NO MÁS provides tools in English and Spanish such as conversation starters, mock scenarios, and practice cards, in addition to several pages of information that encourage critical thinking around topics such as consent, addressing confrontation, understanding boundaries, and whether it’s too late to talk to children about sex and relationships.

Additionally, DECIMOS NO MÁS offers free, openly usable tools, including social media graphics, infographics, and website banners for advocates and organizations to spread to their networks, put on their materials or websites, and co-brand with their own logo. NO MÁS also has 30-second radio and video PSAs that are co-brandable and available to use in your communities. For more information about co-branding, please email Rebecca De León at deleonr@casadeesperanza.org.

The advertisement was produced in collaboration with Joey Horton, a freelance Graphic Designer and Motion Graphic artist based in the Dallas area. He is currently finishing a degree within Emerging Media and Communications (EMAC) at the University of Texas at Dallas’ School of Arts, Technology, and Emerging Communications (ATEC).

Click here to see the ad video in English.

Click here to see the ad video in Spanish.

DECIMOS NO MÁS is able to provide free violence prevention resources in English and Spanish to Latin@s from a culturally relevant lens thanks to sponsorships from Uber, the Avon Foundation for Women, the Verizon Foundation, and donations from people like you.

If you would like to contribute to NO MÁS, please consider making a donation here.

Proceeds from NO MÁS products in our store also help fund the campaign and provide more resources to families and advocates across the country. To browse the NO MÁS products in our store, click here.

About Casa de Esperanza

Casa de Esperanza, founded in 1982, is a leader in the domestic violence movement and a national resource center for organizations working with Latin@s in the United States. As a leading national Latin@ organization, Casa de Esperanza builds bridges and connections among research, practice, and policy to advance effective responses to eliminate domestic violence and to promote healthy relationships within Latin@ families and communities. The organization provides innovative prevention and intervention services, supports and community engagement approaches and through its national project, the National Latin@ Network for Healthy Families and Communities (NLN), it provides training and technical assistance to practitioners and activists throughout the U.S. and in Latin America, organizes national and regional events, engages in federal and state public policy advocacy, and conducts research on issues that affect Latin@s in the U.S. and abroad.