NO MORE's PSA's
The NO MORE PSAs are available at no cost to groups, colleges, non-profits, and other organizations globally to co-brand and increase support in their local communities for domestic and sexual violence prevention and services.
NO MORE's official Super Bowl Ad ''Listen.''
The 30-second NO MORE PSA (the first-ever Super Bowl commercial addressing domestic and sexual violence) aired live during the first break after the second quarter of NFL Super Bowl XLIX on February 1, 2015.
NO MORE's Super Bowl 50 PSA
Thanks to Grey New York, the National Football League (NFL), and mGage for making this effort possible
NFL Players Speak Out in ''Get Off The Sidelines''
Produced by the NFL and USA Network, it features NFL stars—including William Gay (Pittsburgh Steelers), Andrew Hawkins (Cleveland Browns), Mark Herzlich (New York Giants), Ben Watson (New Orleans Saints), and Jason Witten (Dallas Cowboys)—encouraging everyone to “get off the sidelines” to help stop domestic violence and sexual assault.
NFL Players Say ''NO MORE Excuses''
Beginning in the fall of 2014, headlines about domestic violence and sexual assault dominated the news, bringing with them unprecedented attention and vital conversation around these critical issues. Shortly after, in an expansion of an ongoing partnership between NO MORE and the National Football League (NFL), the NFL began airing the original NO MORE celebrity PSAs during football broadcasts and in stadiums during games. Then came a groundbreaking opportunity to involve players in sharing this critical message of standing up and speaking out to say NO MORE to domestic sexual violence.
The PSAs result from an unprecedented collaboration of celebrities, athletes, corporations, foundations, and service providers who have donated their resources to bring these hidden issues into the public eye in a way that has never been done before. The campaign's creative development, production, and airtime amount to millions in work hours and advertising dollars. They were developed pro bono by Rachel Howald at the global ad agency Y&R (Young & Rubicam), produced by the Joyful Heart Foundation and Viacom’s social responsibility umbrella Viacommunity, directed by Joyful Heart Foundation founder Mariska Hargitay, actors Tate Donovan and Blair Underwood; and photographed by renowned celebrity photographer Timothy White.
The NFL Players Say NO MORE video PSAs premiered during Thursday Night Football on October 23rd, 2014, and were seen on Viacom billboards in Times Square during October.
''Speechless''
Created by the Joyful Heart Foundation for NO MORE, it features real, unplanned, and powerful footage of cast members’ candid and unscripted responses as they attempt to talk about domestic violence and sexual assault. The ads are designed to show how difficult it is to talk about these taboo, hidden subjects and call on society to end the silence.
“NO MORE Excuses” Celebrity PSA Campaign
The NO MORE Public Service Announcement (PSA) Campaign, spearheaded by the Joyful Heart Foundation in partnership with NO MORE, launched in September 2013.
Directed by actress and advocate Mariska Hargitay, the campaign features over 75 celebrities, public figures, and athletes. Beginning with the “NO MORE Excuses” and “Anthem” series of print and video ads, which highlight the myths and excuses that create misplaced blame on survivors and allow perpetrators to evade accountability for their crimes, the PSAs call on bystanders to end the excuses and inaction on these issues.
“Viacom Says NO MORE” PSA Campaign
Through their partnership with the Joyful Heart Foundation, Viacom produced a series of NO MORE PSAs for its networks, including BET, MTV, VH1, Spike and TV Land’s partnership Directed by Mariska Hargitay and produced by Niels Schuurmans, Executive Vice President of Viacom Velocity Creative, the Viacom Says NO MORE PSAs feature talent from across Viacom’s networks, reaching two critical audiences: young people and men.
Together We Can End Domestic and Sexual Violence
