With nearly 1 in 4 women and 1 in 9 men in the U.S. experiencing domestic violence at some point in their lives, how is it still socially acceptable to casually call an everyday item of clothing worn by millions a “wife beater?”

It’s time to change that.

That’s why this Domestic Violence Awareness Month, wifelovers apparel is launching a new line of tank tops and seeking to establish once and for all that a tank top is #notawifebeater.

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"We are now in a moment when people are bravely speaking out about their experiences with domestic and sexual violence. It’s an opportunity for all of us to take the problem more seriously and to start to think of a “wife beater” as a criminal rather than an item of clothing" - Omar Dbeis, co-founder of wifelovers apparel

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