NFL Players Say NO MORE To Domestic Violence & Sexual Assault in New PSA
NFL Players Say NO MORE PSAs
Beginning in the fall of 2014, headlines about domestic violence and sexual assault dominated the news, bringing with them unprecedented attention and vital conversation around these critical issues. Shortly after, in an expansion of an ongoing partnership between NO MORE and the National Football League (NFL), the NFL began airing the original NO MORE celebrity PSAs during football broadcasts and in stadiums during games. Then came a groundbreaking opportunity involve players in sharing this critical message of standing up and speaking out to say NO MORE to domestic violence and sexual assault.
Nearly two dozen current and former NFL players stepped up to support the cause in a new series of public service announcements (PSAs) including:
Aeneas Williams, Alfred Morris, Antonio Gates, Benjamin Watson, Charles Way, Cris Carter, Curtis Martin, D’Brickashaw Ferguson, Dwayne Allen, Dwight Hollier, Eli Manning, James Thrash, Jason Witten, John Dorenbos, John Lynch, LaVar Arrington, Mark Herzlich, Merton Hanks, Prince Amukamara, Trent Green, Troy Vincent, and William Gay.
Several players had personal experiences with the issues, including Troy Vincent, NFL Executive Vice President of Football Operations whose mother is a survivor of domestic violence, and Pittsburgh Steelers cornerback William Gay whose mother was killed by an abusive partner.
ABOUT THE “NFL PLAYERS SAY NO MORE” PSAS:
The PSAs are the result of an unprecedented collaboration of celebrities, athletes, corporations, foundations and service providers who have donated their resources to bring these hidden issues into the public eye in a way that has never been done before. The creative development, production and airtime involved in this new campaign amount to millions in work hours and advertising dollars. They were developed pro bono by Rachel Howald at the global ad agency Y&R (Young & Rubicam), produced by the Joyful Heart Foundation and Viacom’s social responsibility umbrella Viacommunity; directed by Joyful Heart Foundation founder Mariska Hargitay, actors Tate Donovan and Blair Underwood; and photographed by renowned celebrity photographer Timothy White.
The NFL Players Say NO MORE video PSAs premiered during Thursday Night Football on October 23rd, 2014 and were seen on Viacom billboards in Times Square during October.
NFL Players Speechless PSA
The “Speechless” series of NO MORE PSA show the unscripted outtakes from the shoots—the raw, powerful emotions that these issues raise. The Speechless series feature current and former NFL players who are so moved by the content of the shoot that they were rendered speechless. They are designed to shed light on how difficult it is for all of us to talk about domestic violence and sexual assault which remain taboo, hidden and painful subjects. In fact, the stigma around domestic violence and sexual assault is why so many stay silent. The Speechless PSAs reveal the powerful impact these issues have on everyone, and underscore why we, as a society, must start the conversation about these issues to end them for good.
“NFL PLAYERS SPEECHLESS NO MORE” PSAS FEATURE:
Learn more about domestic violence and sexual assault and talk about these issues openly with your friends and loved ones. You can help start the conversation online by joining your favorite NFL players in sharing a picture with your own #NOMORE sign:
Share Your #NOMORE
1. RIGHT CLICK AND SAVE THE NO MORE SIGN BELOW TO PRINT AND WRITE IN WHAT YOU SAY #NOMORE TO, OR HAND WRITE YOUR OWN SIGN!
2. TAKE A PHOTO WITH YOUR #NOMORE SIGN OR HAVE SOMEONE TAKE A PHOTO OF YOU .
3. SHARE YOUR PHOTO ONLINE USING THE HASHTAG #NOMORE!