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NO MORE PSA CAMPAIGN

 

The Campaign

The NO MORE PSA Campaign, spearheaded by the Joyful Heart Foundation in partnership with NO MORE and directed by actress and advocate, Mariska Hargitay, involves more than 50 celebrities and public figures asking bystanders to get involved.  After 18 months in development, with critical input from domestic violence and sexual assault organizations, we are excited to launch this campaign.

Beginning September 2013, the three-year PSA campaign will roll out across the country in local and national markets via print, broadcast, online and outdoor advertising and in major airports and medical facilities.   The Ad Council’s Endorsed Campaign program has endorsed the campaign, and The Entertainment Industry Foundation is also helping generate awareness. Other major partnerships include Viacom, Lifetime Television, ConnectiVISION Digital Networks/ClearVISION and OK TV!.

Watch Speechless

See the Complete Campaign

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Video PSAs | Print Ads | Banner Ads

Viacom Says NO MORE

Viacom produced a series of NO MORE PSAs, in partnership with the Joyful Heart Foundation, for its networks, including BET, MTV, VH1, Spike and TV Land.

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 With an audience of over 700 million people in 160 countries, Viacom is one of the world’s leading media companies—and has a long history of using its media platforms to make a difference. Now, Viacom is focusing its megaphones on bringing greater awareness and action to the issues of domestic violence and sexual assault. Viacom has taken on a leading role in the NO MORE movement, creating new versions of NO MORE PSAs with its celebrity talent in a unique collaboration to reach even greater audiences.

The spots were directed by Mariska Hargitay and produced by Niels Schuurmans, Executive Vice President of Viacom Velocity Creative and Viacom’s social responsibility umbrella, Viacommunity. They feature celebrities including: Dave Navarro, Jane’s Addiction founder and host of Spike’s Ink Master; Shad Moss and Keshia Chanté, co-hosts of BET’s 106 & Park; Nick Lachey, host of VH1’s Big Morning Buzz; and MTV News correspondent Sway Calloway. They also feature celebrities from across additional networks, including Jemima Kirke, star of Girls; Natasha Lyonne of Orange Is the New Black, and Sophia Bush, star of NBC’s Chicago P.D.

The NO MORE PSAs have begun airing across Viacom’s networks. They are available at no cost to non-profit organizations across the country to co-brand and increase support in their local communities for domestic violence and sexual assault prevention and services.

Behind the Scenes

To see behind the scenes images of the making of the campaign, visit Joyful Heart’s website here.

Research Suggests Need for Increased Public Discussion

To coincide with the campaign launch, NO MORE is releasing new data that underscores the urgent need for bystander involvement. The “NO MORE Study,” conducted by GfK Public Affairs & Corporate Communications, and funded by the Avon Foundation for Women, uncovers the wide prevalence of domestic violence and sexual assault and the shocking silence and inaction around these issues. Among the key findings:

    • One in three women (30%) and one in seven men (14%) report being a victim of domestic violence; one in five women (20%) and one in sixteen men (6%) report being a victim of sexual assault.
    • 60% of Americans, 15 years of age or older, know a victim of domestic violence or sexual assault. Among the 70% of women who have experienced domestic violence and told someone about it, more than half (58%) said that no one helped them. Only 47% of men experiencing domestic violence report telling someone about it, and with good reason. Of men who did tell someone, 87% reported that no one helped them.
    • Three out of four (73%) parents with children under the age of 18 said that they have not had a conversation about violence in the home.
    • Three quarters of Americans (75%) say they would step in and help if they saw even a stranger being abused, but almost two thirds (64%) of Americans age 15 or older say if we talk more about domestic violence and sexual assault, it would make it easier to help someone.

VIEW THE FULL DATA REPORT

Take Action: How You Can Get Involved

SAY IT.

Learn about these issues and talk openly about them. Break the silence. Speak out. Seek help when you see this problem or harassment of any kind in your family, your community, your workplace or school. Upload your photo to the NO MORE gallery and tell us why you say NO MORE.

SHARE IT.

Help raise awareness about domestic violence and sexual assault by sharing NO MORE. Share the PSAs. Download the Tools to Say NO MORE and share NO MORE with everyone you know. Facebook it. Tweet it. Instagram it. Pin it.

SHOW IT.

Show NO MORE by wearing your NO MORE gear everyday, supporting partner groups working to end domestic violence and sexual assault and volunteering in your community.

Gratitude

NO MORE and the Joyful Heart Foundation would like to extend our deepest gratitude to the following organizations and individuals who helped make this campaign possible. For a full list of cast, crew and supporters, please visit Joyful Heart’s website here.

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