The NO MORE PSA Campaign, spearheaded by the Joyful Heart Foundation in partnership with NO MORE and directed by actress and advocate, Mariska Hargitay, involves more than 50 celebrities and public figures asking bystanders to get involved. After 18 months in development, with critical input from domestic violence and sexual assault organizations, we are excited to launch this campaign.
Beginning September 2013, the three-year PSA campaign will roll out across the country in local and national markets via print, broadcast, online and outdoor advertising and in major airports and medical facilities. The Ad Council’s Endorsed Campaign program has endorsed the campaign, and The Entertainment Industry Foundation is also helping generate awareness. Other major partnerships include Viacom, Lifetime Television, ConnectiVISION Digital Networks/ClearVISION and OK TV!.
See the Complete Campaign
Behind The Scenes
To see behind the scenes images of the making of the campaign, visit Joyful Heart’s website here.
Research Suggests Need for Increased Public Discussion
To coincide with the campaign launch, NO MORE is releasing new data that underscores the urgent need for bystander involvement. The “NO MORE Study,” conducted by GfK Public Affairs & Corporate Communications, and funded by the Avon Foundation for Women, uncovers the wide prevalence of domestic violence and sexual assault and the shocking silence and inaction around these issues. Among the key findings:
- One in three women (30%) and one in seven men (14%) report being a victim of domestic violence; one in five women (20%) and one in sixteen men (6%) report being a victim of sexual assault.
- 60% of Americans, 15 years of age or older, know a victim of domestic violence or sexual assault. Among the 70% of women who have experienced domestic violence and told someone about it, more than half (58%) said that no one helped them.
- Three out of four (73%) parents with children under the age of 18 said that they have not had a conversation about violence in the home.
- Three quarters of Americans (75%) say they would step in and help if they saw even a stranger being abused, but almost two thirds (64%) of Americans age 15 or older say if we talk more about domestic violence and sexual assault, it would make it easier to help someone.
Click here to view the full data report.
Take Action: How You Can Get Involved
Learn about these issues and talk openly about them. Break the silence. Speak out. Seek help when you see this problem or harassment of any kind in your family, your community, your workplace or school. Upload your photo to the NO MORE gallery and tell us why you say NO MORE.
Help raise awareness about domestic violence and sexual assault by sharing NO MORE. Share the PSAs. Download the Tools to Say NO MORE and share NO MORE with everyone you know. Facebook it. Tweet it. Instagram it. Pin it.
NO MORE and the Joyful Heart Foundation would like to extend our deepest gratitude to the following organizations and individuals who helped make this campaign possible. For a full list of cast, crew and supporters, please visit Joyful Heart’s website here.