O

Tinder partners with NGO NO MORE to launch a ‘Healthy Dating Guide’ series

Data from NO MORE reveals that 3 out of 5 young adults are actively taking steps to keep themselves safe when dating*

LONDON (24th November, 2022) — As new research reveals 3 out of 5 young adults (aged 18-25 years old) seek ways to stay safe when dating*, Tinder UK is partnering with NO MORE, a global non profit organisation dedicated to ending domestic violence and sexual assault, to release a series of Healthy Dating Guides, launching on 26th November 2022. 

The Healthy Dating Guides provide actionable steps and considerations for every stage of the dating journey. From how best to put your true self forward, spotting ‘red flags’ to respecting boundaries. The guides will cover both in real life ‘IRL’ and online dating. 

“Our intention is to provide useful, insightful content for anyone that’s dating. Given the focus on using dating apps nowadays, one of our aims is to provide guidance on how to message and communicate with someone you’ve matched with online. From our research, we found that 72% of 18-25 year olds are as concerned about their emotional safety as they are their physical safety (75%)*. The Healthy Dating Guides are a positive step forward in creating a conversation about dating that benefits all. By partnering with Tinder we’re able to widen our reach and promote healthy dating,” said Pamela Zaballa, CEO at NO MORE. 

NO MORE and Tinder are committed to promoting positive dating behaviours for the well-being and safety of everyone. Initial interactions and even that very first message, set the tone of a relationship and these guides play an important role in supporting those on their dating journeys. 

The safety of its members has always been a priority for Tinder. Tinder  has introduced  first of its kind safety features to help keep its members safe, including real time online harassment reporting tools such as ‘Are You Sure?’ and ‘Does This Bother You?’. This year also saw the introduction of a new reporting process in the Tinder app, encouraging Tinder members who experience  inappropriate interactions to report such behaviour without hesitation. These safety features sit alongside the in-app safety centre and other Tinder safety features such as photo verification and ‘block contacts’. 

Rory Kozoll, Head of Trust & Safety Product at Tinder said: “The safety of our members is a priority. As we introduce new safety features, we are continually looking to expert partners, such as NO MORE, to spearhead conversations and promote messages about safety and dating. Working with NO MORE, we’re able to continue our mission of supporting those entering online dating to form healthy relationships from the start. The release of the Healthy Dating Guides is a welcomed additional tool for our members.”

The Healthy Dating Guides will be available for everyone and can be found on NO MORE’s website https://nomore.org/guide-to-healthy-dating The guides will also be promoted in the Tinder app, from 26th November 2022 for two weeks,  via a Swipe Card which will direct  Tinder members in the UK to the NO MORE’s website. They will also be available on Tinder’s instagram account.In October 2022 it was announced that Pamela Zaballa, CEO of NO MORE, was joining the Match Group Advisory Council (MGAC). The MGAC ​​is a group of leading experts and advocates involved in the study and prevention of sexual assault, sex trafficking, abuse, harrassment, and similar issues. The first of its kind, the council regularly makes recommendations to improve the safety of the platforms within the Match Group portfolio, which includes Tinder.

NOTES TO EDITOR

About NO MORE 

The NO MORE Foundation is dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action, and fueling culture change. With more than 1,800 allied organizations and chapters around the world, NO MORE sparks grassroots activism, encouraging everyone—women and men, youth and adults, from all walks of life—to be part of the solution. The NO MORE Foundation creates and provides public awareness campaigns, educational resources and community organizing tools free-of-charge for anyone wanting to stop and prevent violence. First launched in 2013, NO MORE has brought together the largest coalition of advocacy groups, service providers, governmental agencies, major corporations, universities, communities and individuals, all under a common brand and a unifying symbol in support of a world free of violence.

About Tinder 

Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times.  The app is available in 190 countries and 45+ languages.  More than half of all members are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company. Tinder is a registered trademark of Match Group LLC. 

*A study of over 4000 people between the ages of 18 – 25, in the UK  during the period 29th June 2022 to 6th July 2022 conducted by Opinium on behalf of the NO MORE Foundation.

Get News Updates and Alerts From NO MORE

For Immediate Release

THE NO MORE FOUNDATION WELCOMES LYNDSEY DEARLOVE AS NEW DIRECTOR OF OPERATIONS

London, May 11, 2022 – The NO MORE Foundation has enlisted Lyndsey Dearlove, a passionate advocate for social justice with almost 20 years of experience addressing and preventing domestic and sexual violence, to serve as its first Director of Operations. Based in London, she will oversee NO MORE’s day-to-day operations and manage key projects and initiatives with the organization’s corporate partners. 

Dearlove joins NO MORE from Hestia, a leading London-based organization providing support for those experiencing domestic abuse, modern slavery and mental health needs. Hestia also houses the UK chapter of NO MORE, “UK Says NO MORE,” which Dearlove helped to launch and then ran. In addition, Dearlove led the development of “Safe Spaces,” an initiative that allows people experiencing domestic abuse to safely and discreetly get help when they go to participating pharmacies and banks, and she created “Online Safe Spaces,” an online portal, used over one million times, that also provides discreet specialist domestic abuse support. 

She also led Hestia’s policy response, helping to secure passage of the Domestic Abuse Act that was adopted in 2021, and co-developed with the Vodafone Foundation the successful Bright Sky app., a free app. for domestic abuse survivors and their loved ones to find support. 

In prior positions at Hestia and SBHG, she managed trauma-informed domestic abuse services, such as Refuges, Independent domestic abuse services (IDVA), community-based specialist domestic abuse services and special services for children. She brings to NO MORE a passion for ensuring that the voices of those with lived experience are raised and heard. 

About NO MORE: The NO MORE Foundation is dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action, and fueling culture change. With more than 1,400 allied organizations and over 40 state, local, and international chapters, NO MORE sparks grassroots activism, encouraging everyone—women and men, youth and adults, from all walks of life—to be part of the solution. The Foundation creates and provides public awareness campaigns, educational resources and community organizing tools free-of-charge for anyone wanting to stop and prevent violence. First launched in 2013, NO MORE has brought together the largest coalition of advocacy groups, service providers, governmental agencies, major corporations, universities, communities and individuals, all under a common brand and a unifying symbol in support of a world free of violence. @nomoreorg

Get News Updates and Alerts From NO MORE

  • More than a third of women (35%) have changed an aspect of themselves because of negative comments made by an intimate partner, increasing to 39% for 25-34 year olds
  • Over a third (36%) of women have insecurities about their self-worth based on negative comments made by a partner
  • 81% believe more needs to be done to educate young men on their beliefs and attitudes towards women
  • In partnership with NO MORE, Avon launches campaign to speak out against verbal abuse, with an online portal and training for customers, Representatives and associates
  • In its 135th year, Avon donates $1.35 million to NGOs around the world to support women who have experienced abuse

 

XX November 2021: New research* from beauty company Avon and the NO MORE Foundation, reveals that one in five women are consistently subjected to verbal abuse by an intimate partner.

 

The research, which surveyed over 8,300 women in eight countries, including the UK, Poland and the Philippines, also found that nearly two in five respondents aged 25-34 are experiencing potential signs of verbal abuse within their relationship – the highest amongst the age groups. As a result, over a third (36%) of women around the world have insecurities about their self-worth based on negative comments made by partners.

 

Commissioned in support of 16 Days of Activism Against Gender-Based Violence, Avon and NO MORE are launching a campaign to help everyone recognise verbal abuse and its role in coercive control, domestic violence or intimate partner violence. When asked about seeking support for verbal abuse issues, one in 10 (11%) women reported that they did not know where to turn, and a further one in 10 were unable to take action due to having a controlling partner or being too scared of the consequences. These barriers to help-seeking behaviours result in many survivors becoming trapped in abusive relationships.

 

Common comments

 

Nearly half (47%) of women have experienced negative comments from an intimate partner about their general appearance, with one in five (19%) facing this within the last month. Other negative comments reported were about women’s intelligence (43%), job or career (44%), weight (50%) and clothing (50%). This is most prevalent in those aged 25-34 with nearly a quarter (24%) being subjected to negative remarks about their weight within the last month, compared to 10% of those aged 55+.

 

Over half of women say an intimate partner has made criticisms towards their friends or family (55%), with nearly a quarter (23%) experiencing this within the last month; this is a common tactic used by abusers to manipulate their victims to alienate them from loved ones.

 

NO MORE Foundation’s Global Executive Director Pamela Zaballa said: “Verbal abuse is a serious, prevalent issue that takes a huge and often long-lasting toll on the self-esteem and confidence of those who experience it. It also can be a precursor and escalate to physical violence. Therefore, it is critical to increase awareness and ensure that verbal abuse is not overlooked, trivialised nor tolerated. We’re proud to partner with Avon to promote an online portal providing crucial information and tools to learn to recognise the signs of verbal abuse, find help if needed, and become inspired by courageous survivors’ stories.”

 

From Silence to Speaking Out

 

Of those subjected to signs of verbal abuse, 16% sought support, with 30% of these women going to a family member and 26% reaching out to a friend. Despite a relatively small number in this survey, it is interesting that some respondents said they had sought support from the outside sources such as beauty therapists or hairdressers (2%) and their Avon Representatives (2%). In a controlling relationship, where the abuser has isolated the victim from friends and family, it may be the case that these groups can provide an important lifeline.

 

With a network of relationships within their communities and peer to peer support available, Avon is offering training to its five million Representatives worldwide, including a toolkit with prevention, bystander, and support resources. Training is also being offered to a range of GBV Ambassadors, offering support to associates who may be experiencing domestic abuse through Avon’s global GBV Protocol.

 

 

Not only a “Women’s Issue”

 

There is a strong feeling amongst women around the world that more needs to be done to educate young men on their beliefs and attitudes towards women (81%), with over three quarters believing there are deep-rooted issues within society which need to be addressed in terms of how men treat women.

 

Breaking the silence around gender-based violence, Avon, and NO MORE have launched an online portal to provide people with crucial information about the signs of verbal abuse, what to do if someone you know is in an abusive relationship and where to go for help, including a collection of inspiring stories from survivors. To support women who have experienced abuse, Avon is also donating  $1.35 million in grants to NGOs around the world to fund support projects for life after abuse, in its 135th anniversary year.

 

In addition, the beauty brand and charity are encouraging people to sign a pledge to end verbal abuse. This can be signed by saying ‘Alexa, open the NO MORE skill’ to an Alexa device or online via the Avon Worldwide website. Avon has also launched a range of fundraising products with all funds going to NGOs that support women overcoming abuse.

 

Angela Cretu, Avon CEO comments: “Our research highlights how crucial it is that we continue to stimulate conversation about all forms of gender-based abuse, be that verbal, emotional or physical.

 

“Over the last 15 years Avon has made it our mission to end violence against women and break down the wall of silence. With five million Representatives around the world, all with their own unique networks, we are committed to training in recognising the signs, having safe conversations, and signposting to local NGO support. We have also introduced a GBV Protocol and Ambassadors to support every associate who may be experiencing domestic abuse, for example offering them access to leave or facilitating conversations with managers.

 

“This 16 Days of Activism we are calling for people unsure of what verbal abuse is, to get to know the signs; for victims feeling isolated, to know they are not alone; and for those experiencing abuse, to seek necessary help. This is why this year, on its 135th year of championing women, Avon will donate $1.35 million to NGOs around the world to help more women overcome abuse and help change lives.”

 

For more information and if you need support, visit www.avonworldwide.com/supporting-women to access the NO MORE directory.

-ENDS-

 

Notes to Editors

 

*Research commissioned by Avon and conducted by Censuswide surveying 8,346 women in the UK, Italy, Russia, South Africa, Turkey, Poland, Romania and the Philippines between 27th October 2021 – 3rd November 2021.

 

What is verbal abuse?

Verbal abuse refers to the ways in which a person uses their words to cause harm. It is one tactic in a range of deliberate behaviours that a person may use to gain and maintain power and control over another in an intimate relationship.

Verbal abuse is one aspect of psychological abuse, also referred to as emotional abuse or expressive aggression. It is characterised by insults, name-calling, put-downs, criticizing, and other demeaning language designed to bully, intimidate, frighten, humiliate, degrade, and diminish the victim’s self-worth and sense of safety.

 

About Avon

Avon has been doing beauty differently for 135 years. Avon is a company that connects people, using the power of beauty to transform lives for the better. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks, building their own beauty businesses on a full- or part-time basis.  Avon stands for gender equality, and we believe in listening to women’s needs, speaking out about issues that matter and creating positive change. Through Avon and the Avon Foundation we’ve donated over $1.1billion, with a focus on tackling gender violence and breast cancer. Avon is part of the Natura &Co Group.  Learn more at www.avonworldwide.com.

 

About  NO MORE

NO MORE is dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action, and fueling culture change. Launched in 2013, the 501(c)(3) nonprofit provides public awareness campaigns, marketing tools, and communications resources for anti-violence organizations, large and small. Encouraging everyone – women and men, youth and adults, from all walks of life – to be part of the solution, NO MORE sparks national and international grassroots activism. NO MORE brings together the largest coalition of advocacy groups, service providers, governmental agencies, major corporations, universities, communities and individuals, all under a common brand and a unifying symbol in support of a world free of violence.

Get News Updates and Alerts From NO MORE

FIRSTSTAND:

  • A new “Join The Chorus” initiative, led by the Commonwealth Secretariat and The NO MORE Foundation, launches today during the 2021 UN General Assembly session.
  • The initiative includes a global public service campaign created by GentleForces to raise awareness of domestic and sexual violence with celebrity participants, led by FKA twigs and including Rose Byrne, Joselyn Dumas, Mahira Khan, and Thandiwe Newton.
  • In response to an alarming rise in domestic and sexual violence, Commonwealth countries are being urged to make this “hidden crisis” a priority and are being provided with additional resources to do so.
  • Communities and individuals are also being encouraged to get involved with a newly-created Bystanders Action Guide.

20 September 2021

The Commonwealth Secretariat and NO MORE Foundation are launching a new “Join The Chorus” initiative to help the 54 member countries tackle an alarming rise in domestic and sexual violence during the COVID-19 pandemic while urging leaders to make prevention a top priority in rebuilding efforts.

Unveiled today at a virtual event on the margins of the 2021 UN General Assembly (UNGA) session, the initiative, part of the Commonwealth Says NO MORE campaign, offers governments, non-profits and the public new tools and strategies to expand coordinated action to prevent and stop domestic and sexual violence in their countries, communities and homes across the world.

Event participants included Commonwealth Secretary-General Patricia Scotland, United Nations Deputy Secretary-General Amina Mohammed, NO MORE Global Executive Director Pamela Zaballa, Pakistani actress Mahira Khan as well as representatives from women’s affairs ministries, high commissions and civil society organisations.

“Join The Chorus” – Public Service Announcements (PSAs)

Central to the initiative is an animated public service message that features five Commonwealth celebrities, who stress the dire need for collective effort to stop the violence which affects one in three women in their lifetime.

Created and produced pro bono by the creative and social impact company GentleForces, and with the support of more than 80 volunteers from cross-industries including brand, creative, design, animation, film and entertainment, the message is based on the fable “The Flock”, in which one bird gets trapped in a tree by a perpetrator of violence and can only break free with the help of the entire community of birds.

A live-action version of the PSA stars British artist FKA twigs. Additional versions for each Commonwealth region are voiced by actresses Rose Byrne from Australia, Joselyn Dumas from Ghana, Mahira Khan from Pakistan and Thandiwe Newton from the UK. The film urges leaders and bystanders to raise their voices to “Join The Chorus” against the violence in their communities, stressing that “while one voice might go unheard, a chorus cannot be ignored.”

A priority for rebuilding efforts

As countries continue to tackle COVID-19 and rebuild from its impacts, the Secretariat is calling on all 54 member governments to make domestic and sexual violence prevention a top priority.

The Secretariat, in partnership with the NO MORE Foundation, will soon provide a new toolkit to each country’s leadership to guide their ongoing efforts in meeting Sustainable Development Goal 5 for gender equality, in particular its target for the elimination of violence against women and girls.

A push for collective action

In addition to the critical governmental efforts, “Join The Chorus” encourages communities, non-profits and individuals to get involved and have a greater impact through collective action. The Secretariat and the NO MORE Foundation are launching a new “Join The Chorus” action guide for bystanders to learn more about domestic and sexual violence, its signs and effective intervention strategies.

All of the films and assets are being shared for free to be used by schools, businesses and other organisations in their communities around the world.

‘NO MORE complacency’

Speaking ahead of the event, Commonwealth Secretary-General Patricia Scotland described domestic and sexual violence as a “universal phenomenon of epidemic proportions.”

She added: “If anything else was affecting one in three people, the world would have been brought to a complete standstill and would have mobilised all actors and resources to put an end to it. Yet, we see this violence being largely regulated to the side-lines of the public safety agenda. To that, we say NO MORE, NO MORE negligence, NO MORE complacency.

“All of us must join the chorus by playing our part to both prevent violence from happening in the first place and providing necessary support to those experiencing it. A world without violence is possible, but it involves all of us taking action just as we are doing in tackling the COVID-19 crisis.”

In her remarks, NO MORE Foundation Global Executive Director Pamela Zaballa said, “As world leaders gather for UNGA to solve the biggest social challenges we face, ending domestic and sexual violence must be added as a top agenda item. Not only do these issues directly impact one in three women, but they also pose huge economic, public health and security threats.

“Only when governments, non-profits and bystanders come together to take collective action will we change the culture that has allowed violence to persist. We are grateful to our partners and the powerful artists and actors who are lending their time and talent to encourage everyone to ‘Join the Chorus’ and say NO MORE.”

‘A human rights crisis’

In a written statement, British artist, FKA twigs wrote: “This is an urgent global call to action and a human rights crisis.  Only when we as a collective community normalize the conversation and insist on NO MORE violence against women will we finally end one of society’s most harmful ills. I am proud to be part of this global movement for change.”

Addressing the event participants, Pakistani Actress and UNHCR Goodwill Ambassador Mahira Khan said: “We must break the culture of silence that has enabled domestic and sexual violence to persist for so long.”

Describing the idea behind the initiative, Danni Mohammed, founder of GentleForces, said: “‘Join The Chorus’ is a global call-to-action that uses the strength of film and animation to engage. In its purest form, it’s based on the power and wisdom of a fable. By creating a fable we can turn a complex issue into a simple call-to-action and unearth what’s been typically seen as a private issue, into everybody’s issue, and that is what domestic violence needs help with.

She added: “Fables have incredible storytelling power; are passed down from generation to generation; between cultures and in the end they leave you with a powerful message ‘a chorus cannot be ignored.’ We all have a role to play and can when we ‘Join The Chorus’ to help end domestic and sexual violence.”

The Commonwealth Says NO MORE campaign is part of the partnership between the Secretariat and the NO MORE Foundation.

Get News Updates and Alerts From NO MORE

THE NO MORE FOUNDATION LAUNCHES GROUNDBREAKING GLOBAL DIRECTORY OF DOMESTIC AND SEXUAL VIOLENCE SUPPORT SERVICES IN EVERY COUNTRY

As COVID-19 Caused a Global Surge in Domestic and Sexual Violence, New Tool Created in Collaboration with the United Nations and World Bank Group Closes Information Gap with More Easily Accessible and Frequently Updated Resources

New York, March 24, 2021 – Today, The NO MORE Foundation is launching a groundbreaking global directory of domestic violence and sexual assault support resources. Created in collaboration with the United Nations and World Bank Group, the NO MORE Directory includes up-to-date information for every UN-recognized country around the world. 

The NOMOREDirectory closes a huge information gap that has existed for decades, providing companies, governments, universities, community organizations and individuals easy access to find or direct people to the support they need, no matter in what country they reside. The new site includes both domestic violence and sexual assault resources, including hotlines and links to nonprofit organizations. 

The new online resource comes at a critical moment when demand for support services is up, as  COVID-19 has caused a surge in domestic and sexual violence around the globe. According to a NO MORE Report released on March 10th, a survey of more than 110 domestic and sexual violence frontline support service providers in 31 countries showed that demand for help rose by more than 60% over the past year of the pandemic. 

“In a more globalized world, the new NOMOREDirectory provides an essential tool at a most-needed time for survivors of domestic and sexual violence, as well as their families, friends and employers,” said Pamela Zaballa, Global Executive Director of the NO MORE Foundation. “Being able to get help is the first step to stopping violence. We are grateful to the United Nations and World Bank Group for supporting this critical project.”

In a report issued last week, the World Health Organization now estimates that globally about one in three (30%) women worldwide have been subjected to either physical and/or sexual intimate partner violence or non-partner sexual violence in their lifetime. Most of this violence is intimate partner violence. Worldwide, almost one third (27%) of women aged 15-49 years who have been in a relationship report that they have been subjected to some form of physical and/or sexual violence by their intimate partner.

About NO MORE: The NO MORE Foundation is dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action, and fueling culture change. With more than 1,400 allied organizations and over 40 state, local, and international chapters, NO MORE sparks grassroots activism, encouraging everyone—women and men, youth and adults, from all walks of life—to be part of the solution. The Foundation creates and provides public awareness campaigns, educational resources and community organizing tools free-of-charge for anyone wanting to stop and prevent violence. First launched in 2013, NO MORE has brought together the largest coalition of advocacy groups, service providers, governmental agencies, major corporations, universities, communities and individuals, all under a common brand and a unifying symbol in support of a world free of violence.

About The United Nations: The United Nations (UN) is an international organization founded in 1945.  It is currently made up of 193 Member States. The mission and work of the United Nations are guided by the purposes and principles contained in its founding Charter.

The UN system, also known unofficially as the ‘UN family’, is made up of the UN itself and many programmes, funds, and specialized agencies, all with their own leadership and budget.  The programmes and funds are financed through voluntary rather than assessed contributions. The Specialized Agencies are independent international organizations funded by both voluntary and assessed contributions.

About the World Bank Group: The World Bank Group plays a key role in the global effort to end extreme poverty and boost shared prosperity. It consists of five institutions: the World Bank, including the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA); the International Finance Corporation (IFC); the Multilateral Investment Guarantee Agency (MIGA); and the International Centre for Settlement of Investment Disputes (ICSID). Working together in more than 100 countries, these institutions provide financing, advice, and other solutions that enable countries to address the most urgent challenges of development. For more information, please visit www.worldbank.org, www.miga.org, and ifc.org.

The World Bank Group’s corporate Domestic Abuse Prevention Program (DAPP) provides services aimed at helping prevent the escalation of domestic abuse by focusing on early intervention and assistance for WBG staff or dependents who may be impacted by an abusive relationship.

NO MORE Foundation Contact: 

Toby@nomore.org

Get News Updates and Alerts From NO MORE

AS COVID-19 CAUSED DRAMATIC SURGES IN DOMESTIC AND SEXUAL VIOLENCE, NEW NO MORE FOUNDATION SURVEY OF SUPPORT SERVICE PROVIDERS IN  31 COUNTRIES SHOWS BIG STRUGGLE TO MEET INCREASED DEMAND

 

Three-Quarters of Frontline Service Providers Around the World Had to Cut or Reduce Services to Survivors of Domestic or Sexual Violence During Pandemic

New Global Report Released During “NO MORE Week” of Special Events, Including 

First NO MORE Week Virtual 5k Walk/Run, Supported by State Farm and the NFL

New York, March 10, 2021 – COVID-19 has been a stark reminder that home is not always a safe place. The pandemic caused cases of domestic and sexual violence to surge across the globe, with the United Nations terming the crisis a “Shadow Pandemic.” Today, the NO MORE Foundation released the results of a new global survey of those working on the frontlines to provide support for survivors of domestic violence and sexual assault throughout the challenging past year. The new report shows a shared struggle by a vast majority of support service organizations around the world to respond to the increased demand and stay afloat as funding dried up. 

“Domestic and sexual violence was already an epidemic before COVID-19, with one in three women experiencing gender-based violence in her lifetime, but the pandemic exacerbated the problem. While so many sectors have been hurt, our report shows just how challenging it’s been for those trying to protect and support victims of abuse,” said Pamela Zaballa, NO MORE Foundation’s Global Executive Director. “We hope this study will serve as a wake-up call that more attention, funding and innovation are needed to help survivors, support frontline service providers and prevent domestic and sexual violence around the world.” 

Highlights of A NO MORE Report: COVID-19’s Global Impact on Domestic & Sexual Violence Support Services include:

  • 88% of the nonprofit organizations surveyed were impacted by COVID-19 in their ability to support people who need their services. 
  • 75% of those organizations had to reduce or cancel their programs or services due to COVID-19. The figure for the U.S. was even higher with 83% of U.S.-based domestic and sexual violence organizations saying that they reduced or cancelled their services due to the pandemic. 
  • At the same time that providers were struggling to maintain services, more than 3 in 5 (63%) domestic violence organizations said that demand for them escalated. 
  • 4 in 5 (81%) of the organizations felt that pressures on their staff had increased and a majority (53%) of organizations reported a decline in staff’s mental health. 
  • 40% of all the organizations surveyed saw a funding decline during the pandemic and 82% believe fundraising will be even more difficult this year and next. The financial hit was worse among American organizations, with more than half (54%) reporting overall funding decreases. Also, U.S.-based organizations were the only ones to report a reduction in government funding. 
  • The survey also demonstrated a few positive outcomes. Most organizations found ways to continue critical emergency services, such as hotlines and shelters, and 71% of organizations surveyed said they were able to innovate as a direct result of the pandemic. 

Read the full report here. 

– more –

The new report comes during the 8th annual NO MORE Week to shine a spotlight on importance of ending domestic violence and sexual assault. This year’s special event, being held from March 7th to March 13th and overlapping with International Women’s Day, focuses on creating a greater understanding of the problem while bringing people around the world together to find and fuel solutions. 

Throughout the Week, people from across the globe are participating in the first-ever NO MORE Week Virtual 5k Walk/Run to raise awareness of and funds to help stop and prevent domestic and sexual violence. The race is a safe, easy way for participants to get some exercise while making a meaningful difference. State Farm teamed up with NO MORE on the race and has been encouraging its employees to sign up. The NFL is also a supporter of the virtual 5k. Registration is open until the end of day on March 12th at https://runsignup.com/nomoreweek5k.

In addition, NO MORE and its Chapters and partners are hosting a series of “KNOW MORE” virtual conversations featuring expert speakers and highlighting a range of timely issues and best practices to prevent violence and support survivors. Events include:

  • A session on online safety for children during COVID-19, hosted by Ecuador and Colombia Dice NO MÁS 
  • An event exploring the intersectional nature of sexual harassment and violence, with a spotlight on the experiences of Black and minority young women in universities, hosted by Forward, one of NO MORE’s allies in the UK
  • A look at the Safe Space Initiative created in partnership with pharmacies across the UK to provide confidential access to support for victims of domestic violence, hosted by UK Says NO MORE
  • A discussion on the psychology of domestic violence perpetration led by trauma expert Dr. Kathie Morris, hosted by Washington Says NO MORE

View the schedule and more details of all NO MORE Week activities here.

About NO MORE: The NO MORE Foundation is dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action, and fueling culture change. With more than 1,400 allied organizations and over 40 state, local, and international chapters, NO MORE sparks grassroots activism, encouraging everyone—women and men, youth and adults, from all walks of life—to be part of the solution. The Foundation creates and provides public awareness campaigns, educational resources and community organizing tools free-of-charge for anyone wanting to stop and prevent violence. First launched in 2013, NO MORE has brought together the largest coalition of advocacy groups, service providers, governmental agencies, major corporations, universities, communities and individuals, all under a common brand and a unifying symbol in support of a world free of violence. @nomoreorg

###

Get News Updates and Alerts From NO MORE

For Immediate Release

November 25, 2020

 

NO MORE FOUNDATION UNVEILS NEW #LISTENINGFROMHOME AD CAMPAIGN FOR 16 DAYS OF ACTIVISM AGAINST GENDER-BASED VIOLENCE 

 

Created by Great Guns and MRM, Public Service Announcement (PSA) Encourages Neighbors to Help Domestic Violence Victims During COVID-19 Crisis and Beyond 

 

New York — In commemoration of the International Day for the Elimination of Violence Against Women and the 16 Days of Activism Against Gender Based Violence, today The NO MORE Foundation unveiled a powerful new advertising campaign that encourages those who are safe at home to help domestic abuse survivors who are not. The effort is part of NO MORE’s #ListeningFromHome initiative launched last spring as a response to the COVID-19 pandemic and resulting tremendous spike in incidents of domestic and sexual violence around the world. 

The cornerstone of the new effort is a new #ListeningFromHome PSA created for NO MORE by MRM and Great Guns. The spot showcases three people in their own homes—a man relaxing in his bedroom, a woman leisurely taking a bath and a mom reading to her child. They each are shown to be jolted by a loud, disturbing noise coming from a shared neighbor’s apartment. It becomes clear as the camera pans across one shared wall that a terrible incident of domestic violence has just occurred. The spot ends with the ask for neighbors “on the safe side” to help those experiencing abuse who are not. It directs viewers to call the police in an emergency and contact the National Domestic Violence Hotline in the U.S. for support or download the Bright Sky App to find a local helpline in the U.K. 

In addition to the PSA, the campaign includes complementary posters and a radio spot, which NO MORE and its chapters will share throughout the 16 Days of Activism Against Gender-Based Violence. Like with COVID-19, the signs of domestic abuse are not always visible. The campaign aims to heighten people’s awareness of the problem and encourage them to safely get help if they do hear or observe incidents of domestic abuse, during the COVID-19 pandemic and beyond.

View the PSA (U.K. and U.S. versions)

View Examples of the Posters 

This next phase of #ListeningFromHome comes as cases of COVID-19 are surging in several parts of the world and some places are locking down again. Preliminary data shows domestic violence homicides are already twice 2019 totals in the United States—nearly all of them occurring since COVID-19 began. Globally, the pandemic is projected to cause a one-third reduction in progress towards ending gender-based violence. 

Nicky Bullard, Chairwoman and Chief Creative Officer of MRM said, “It takes 3 years on average for people in violent relationships to ask for help.  So if we, as neighbours, on the safe side of that wall hear it, let’s report it.”

“As COVID surges and the 16 Days of Activism begin, it’s important to call on everyone to help stop domestic violence that’s occurring literally and figuratively next door,” said Pamela Zaballa, Global Executive Director, NO MORE Foundation. “We are extremely grateful to MRM and Great Guns for their incredible work and support.” 

About NO MORE: The NO MORE Foundation is dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action, and fueling culture change. With more than 1,400 allied organizations and over 40 state, local, and international chapters, NO MORE sparks grassroots activism, encouraging everyone—women and men, youth and adults, from all walks of life—to be part of the solution. The Foundation creates and provides public awareness campaigns, educational resources and community organizing tools free-of-charge for anyone wanting to stop and prevent violence. First launched in 2013, NO MORE has brought together the largest coalition of advocacy groups, service providers, governmental agencies, major corporations, universities, communities and individuals, all under a common brand and a unifying symbol in support of a world free of violence.

About MRM: MRM is a leading marketing agency. Through a strong foundation in strategy, data science, technology and creativity, MRM helps transform businesses by helping brands grow meaningful relationships with people. The agency was named a “Best Workplaces for Innovators” by Fast Company, B2B Agency of the Year from the Association of National Advertisers (ANA), a four-years-and-counting run as Gartner “Leader” in Global Marketing Agencies Magic Quadrant from 2017-2020, Ad Age’s 2018 B-to-B Agency of the Year, the Top Large Agency of the Year from Digital Analytics Association’s (DAA) Quanties Award, and, for the first time, WARC’s global Effective 100 ranking placed five MRM agencies in its top 40 effective digital agencies listing for 2020. MRM is part of the Interpublic Group (NYSE: IPG) and a top agency in the McCann Worldgroup network, with 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm.com.

About Great Guns: Founded in 1996 by Laura Gregory, Great Guns is an awarded global content and music video production company with a reputation for creativity and excellence. The company has offices in UK, Europe, Asia and USA and works with the world’s best creative agencies and brands. Their roster comprises renowned international directors and photographers along with exciting emerging talent who craft beautifully told stories across advertising, film, photography, music, fashion, art and experiential. The company has won multiple awards including, D&AD, One Show, LIA, SHOTS, Sharks, Berlin MVA’s and Cannes Lions.  In 2018 they won both Epica Production Company of the Year, LIA Production Company of the Year and in 2019 were shortlisted for SHOTS Production Company of the Year.

Credits:

Agency: MRM

Chairwoman and CCO: Nicky Bullard

Creative Director: Jon Wells

Account Director: Sarah Tille

Production Company: Great Guns US

Director: Norton

L.A Executive Producer: Oliver Fuselier

EPs: Laura Gregory, Adam Collins

Producer: Tim Francis

Editor: Norton

Sound: Paul Sumpter @ The Futz Butler.London

Get News Updates and Alerts From NO MORE

For immediate release

Septemeber 9, 2020

Commonwealth Secretariat and NO MORE Foundation launch campaign against domestic and sexual violence across 54 countries

 

The Commonwealth Secretariat and NO MORE Foundation have today launched a new campaign designed to help tackle the immediate crisis of the rapid increase in domestic and sexual violence due to the impacts of COVID-19, while also providing support for governments, organisations and individuals to confront this issue through longer-term prevention strategies and support.

The launch was held today, at a special virtual event attended by representatives and advocates from across the Commonwealth and representing nearly one-third of the world’s population. At the event, the partners unveiled the first pan-Commonwealth digital portal designed to support governments and civil society in identifying and implementing joint solutions while also providing individuals with concrete actions they can take to support both the campaign and those affected by domestic violence.

The new ‘Commonwealth Says NO MORE’ campaign is launched at a time when organisations across the globe have seen calls to hotlines for victims of abuse and demand for support services rise from between 25 and 300 percent during COVID-19 lockdowns. Even before the pandemic, one in three women across the world are beaten or sexually abused within their lifetime, making it a leading cause of death in woman and girls.

As part of the initiative, leaders, celebrities and individuals globally are taking the ‘Commonwealth Says NO MORE’ pledge towards ending domestic and sexual violence. Ahead of the launch, many shared video messages endorsing the effort and encouraging other people across the 54 Commonwealth countries to get involved.

Among them are Kiribati President Taneti Maamau, Antigua and Barbuda’s Governor-General Sir Rodney Williams, New Zealand’s former Prime Minister Helen Clark, British singer and Royal Commonwealth Society’s Ambassador Geri Horner, UN Deputy Secretary-General Amina J. Mohammed, Indian actress and advocate for women’s rights Shabana Azmi, Pakistani actress Mahira Khan, Ghanaian actress Joselyn Dumas, British actor Colin Salmon and Australia actor Ryan Johnson.

Commonwealth Secretary-General Patricia Scotland, speaking at the launch of the portal, said:

“It is indisputable that while the virus will pass one day, for many women, the ever-present threat of violence will remain. COVID has emphatically exposed just how urgently we need a cure to flatten the rising curve of domestic and sexual violence. Business-as-usual is not an option.

“That is why we are announcing this first-of-its-kind portal, offering an impressive array of expert resources and tools to support concerted action by everyone from governments to private individuals. We must all use this opportunity to redouble our efforts to tackle and end this violence now.

“We need to say NO MORE because if we don’t have peace in our homes we will never have peace in our world.”

Addressing the event, NO MORE Global Executive Director Pamela Zaballa said:

“We are excited to take the NO MORE message throughout the Commonwealth. The portal is an important first step in bringing governments and civil society together to end domestic and sexual violence. If we can all commit to speaking out and taking action, we will be able to see real progress in a generation.”

Speaking in a video message to the conference, President of Kiribati, Taneti Maamau added:

“COVID-19 measures imposed by governments around the world, further increase the risk for women as homes are no longer the safest place.

“We all have an important role to play. Let’s stop the silence on violence and make every home a safe and peaceful land for all women and girls around the globe.”

Also contributing Amina J. Mohammed, Deputy Secretary-General of the United Nations, said:

“Initiatives such as the Commonwealth New Portal, Commonwealth Says NO MORE, and the UN-EU spotlight initiative, provide a vehicle to prevent violence, provide services to victims, and accountability for those who perpetuate abuse.”

The digital portal provides easy-to-use tools and resources to help governments and community-based organisations strengthen their efforts to support victims of domestic and sexual violence and those at risk, and train communities in a culturally sensitive manner.

In addition, it also provides help to those affected by violence to understand and recognise violence and gives them one-stop access to information such as local hotlines, safety plans and legal guidance – a critical service for victims in places where such support is either not available online or is disrupted by the pandemic.

The portal will also feature guidelines to help citizens intervene when they witness violence, and offers good practice guides for preventing abuse, delivering services and protecting survivors.

The virtual event was an opportunity for governments and community-based organisations to learn how the portal can support their efforts towards tackling violence and ultimately achieving the UN’s sustainable development goal for gender equality.

Leaders, advocates and supporters are encouraged to go to CommonwealthSaysNOMORE.org, take the pledge and join the conversation with #CommonwealthSaysNOMORE.

The ‘Commonwealth Says NO MORE’ digital portal is part of the partnership, which both organisations announced late last year.

 

WATCH the video messages of Commonwealth leaders and celebrities

  • Patricia Scotland, Commonwealth Secretary-General
  • Taneti Maamau, President of Kiribati
  • Sir Rodney Williams, Governor-General of Antigua and Barbuda
  • Ameenah Gurib-Fakim, former President of Mauritius
  • Helen Clark, former Prime Minister of New Zealand
  • Amina J. Mohammed, UN Deputy Secretary-General
  • Pamela Zaballa, NO MORE’s Global Executive Director
  • Mitcy Larue, Minister of Family Affairs, Seychelles
  • Fatou Kinteh, Minister of Women Children and Social Welfare, The Gambia
  • Aishath Mohamed Didi, Minister of Gender, Family and Social Services, Maldives
  • Prof Margaret Kobia, Cabinet Secretary for the Public Service, Youth and Gender Affairs, Kenya
  • Leilua Lino, Survivor and activist, Samoa
  • Shabana Azmi, Indian actress and advocate for women’s rights
  • Geri Horner, British singer and Royal Commonwealth Society’s Ambassador
  • Colin Salmon, British actor
  • Mahira Khan, Pakistani actress
  • Heather Small, British singer
  • Joselyn Dumas, Ghanaian actress
  • Jaya Ahsan, Bangladeshi actress
  • Amber Chia, Malaysian model
  • Sarah Hassan, Kenyan actress
  • Ryan Johnson, Australian actor
  • Nina Wadia, British actress
  • Dinakshie Priyasad, Sri Lankan actress
  • Brenda Wairimu, Kenyan actress
  • Edwina Bartholomew, Australian TV host

 

About the Commonwealth Secretariat:

The Commonwealth is a voluntary association of 54 independent and equal sovereign states. Our combined population is 2.4 billion, of which more than 60 per cent is aged 29 or under.

The Commonwealth Secretariat supports member countries to build democratic and inclusive institutions, strengthen governance and promote justice and human rights. Our work helps to grow economies and boost trade, deliver national resilience, empower young people, and address threats such as climate change, debt and inequality.

 

About NO MORE:

The NO MORE Foundation is dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action, and fuelling culture change. With more than 1,400 allied organizations and over 40 state, local, and international chapters, NO MORE sparks grassroots activism, encouraging everyone—women and men, youth and adults, from all walks of life—to be part of the solution.

The Foundation creates and provides public awareness campaigns, educational resources and community organizing tools free-of-charge for anyone wanting to stop and prevent violence. First launched in 2013, NO MORE has brought together the largest coalition of advocacy groups, service providers, governmental agencies, major corporations, universities, communities and individuals, all under a common brand and a unifying symbol in support of a world free of violence.

###

Media Contact:

Snober Abbasi

Communications Division

Commonwealth Secretariat

Tel: +44 75477 53669

Email: s.abbasi@commonwealth.int                                    

Get News Updates and Alerts From NO MORE

For Immediate Release

April 29, 2020

NO MORE AND NATIONAL DOMESTIC VIOLENCE HOTLINE HELP ADDRESS SPIKE IN DOMESTIC ABUSE DURING THE COVID-19 CRISIS WITH MULTIFACETED CAMPAIGN

 

Hundreds of Billboards Donated by Lamar to Go Up in More Than 50 U.S. Markets While Posters in Pharmacies and Billboards in Prominent Locations Launch Across the U.K. 

Created by MRM, Campaign Provides Ways for People Safe at Home to Provide Support to Domestic Violence Survivors Who Are Not

 

New York — Reports from many cities and countries indicate that the COVID-19 crisis is leading to a significant spike in domestic violence, with several countries and cities citing more than double the usual number of calls to police, hotlines and/or support services. The National Domestic Violence Hotline (The Hotline) is hearing from many survivors how COVID-19 is being used by abusive partners to further control and abuse. In direct response, The NO MORE Foundation (NO MORE) and The Hotline are significantly expanding their recently launched public awareness and action campaign. 

Entitled #Listeningfromhome and created by MRM, the campaign aims to heighten people’s awareness of domestic violence, and encourage them to safely get help if they experience, hear, or observe incidents of domestic abuse. In addition to an expanded social media effort, the campaign will now be included on more than 300 of Lamar’s digital billboards in over 50 U.S. markets. In the U.K., in partnership with the U.K. Says NO MORE chapter, the campaign posters will go up in pharmacies and on several billboards across the country, mobilizing key community spaces as places to access information and support. 

Specifically, people who hear of a loved one or neighbor experiencing domestic violence, are advised to:

  • In the U.S., contact The Hotline at 1-800-799-7233 to get support. In the U.K., find details of local support through the Bright Sky App.
  • Call the police in case of an emergency
  • Learn more about all forms of abuse at nomore.org
  • Donate to The Hotline so they can continue to provide critical, life-saving services for hundreds of thousands of survivors. 

One in four women and one in nine men experience severe intimate partner physical violence, according to the Centers for Disease Control and Prevention (CDC). With many isolating at home to contain the spread of COVID-19, many victims of domestic violence are trapped with their abusers. Any external factors that add stress and financial strain can negatively impact survivors and create circumstances where their safety is further compromised. 

“These are difficult times for everyone, even more so for victims of domestic abuse,” said Ian Dallimore, Lamar Advertising VP of Digital Growth. “The NO MORE message is such an important one during times like these. We are proud to support the efforts of the National Domestic Violence Hotline and to help raise awareness of the horrors of domestic abuse with our digital network.”

“Like with COVID-19, the signs of domestic abuse are not always visible. However, now that people are home, they might hear more coming from their neighbors’ homes than usual. We want to enlist these people as allies in the effort to stop the epidemic of domestic violence—now, and beyond this immediate crisis,” said Pamela Zaballa, Global Executive Director of The NO MORE Foundation. 

“Isolation is one of the strongest tactics an abuser can use, so building community around a survivor during COVID-19 is more important than ever before,” said Katie Ray-Jones, Chief Executive Officer of the National Domestic Violence Hotline. “For those who know and care about survivors or for those who observe abuse, you can be a part of their safety plan. Whether you are a survivor or someone who cares about a survivor, the Advocates at The Hotline are here to help you understand the best ways to protect yourself and support those at risk.”

“This is a moment in time we cannot miss; a moment to activate the nation to get ‘Listening from Home’ whilst ‘Working from Home.’ And importantly, to point people towards the resources to help,” said Nicky Bullard, Chairwoman and Chief Creative Officer, MRM.

‘’We know that victims of domestic abuse struggle to access help due to the stalking and control that they experience. We recognise the role that pharmacies play in society and even more so in a time of crisis such as now,” said Sandra Gidley, President of the Royal Pharmaceutical Society. “We’re committed to encouraging all our members across the UK to be part of the response to domestic abuse, by ensuring we can enable victims to access specialist domestic abuse support services.‘’ 

“During this critical time, it is important we check in with family members, friends and neighbours this may impact. Emergency responders are waiting for our calls and can provide the necessary tools to signpost to support. If we all listen for the sounds of violence, we may save a life,” said Lyndsey Dearlove, head of UK SAYS NO MORE.  

About NO MORE: The NO MORE Foundation is dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action, and fueling culture change. With more than 1,400 allied organizations and over 40 state, local, and international chapters, NO MORE sparks grassroots activism, encouraging everyone—women and men, youth and adults, from all walks of life—to be part of the solution. The Foundation creates and provides public awareness campaigns, educational resources and community organizing tools free-of-charge for anyone wanting to stop and prevent violence. First launched in 2013, NO MORE has brought together the largest coalition of advocacy groups, service providers, governmental agencies, major corporations, universities, communities and individuals, all under a common brand and a unifying symbol in support of a world free of violence.

About the National Domestic Violence Hotline: For nearly twenty-five years, the National Domestic Violence Hotline has answered the call – over 5.2 million calls, chats and texts to date – from those affected by relationship abuse. As the only 24/7/365 national service provider offering services via call, chat, and text, they work to shine a light on domestic violence by supporting and advocating for survivors, providing hope in times of crisis, and promoting healthy relationships for all.

The Hotline works at every level to ensure a future where all relationships are positive, healthy, and free from violence. Advocates provide support through online chat at loveisrespect.org and TheHotline.org, via text by sending loveis to 22522*, and by phone at 1-800-799-SAFE for The Hotline or 1-866-331-9474 for loveisrespect.

About Lamar Advertising Company

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 360,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,500 displays. Please feel free to explore our website www.lamar.com or contact us at hello@lamar.com for additional information.

About MRM: MRM is a leading data science, technology innovation and creatively driven relationship marketing agency that helps brands grow meaningful relationships with people. The agency leverages the power of creativity, the beauty of data, the magic of technology and the impact of connections to drive business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For information, please visit mrm-mccann.co.uk.

MRM Credit List:

Chief Creative Officer/writer – Nicky Bullard

Executive Creative Director – James Thorley

Deputy Creative Director/art director – Jon Wells

Designer – Agatha O’Neill

Account Director – Sarah Tille

 

 ###

 

Contacts:

NO MORE:  Toby Graff, Toby@nomore.org, 917-593-5096

National Domestic Violence Hotline:  Christina So, cso@thehotline.org, 925-395-1302

Get News Updates and Alerts From NO MORE

For Immediate Release

April 28, 2020

 

NO MORE FOUNDATION’S POWERFUL NEW VIDEO BRINGS TO LIGHT HUGE SPIKE IN DOMESTIC ABUSE DURING THE COVID-19 CRISIS 

Created by Great Guns and MRM, the Public Service Announcement Builds on #Listeningfromhome Campaign to Encourage People to Help Abuse Survivors  

 

New York — In response to the ongoing, significant spike in domestic violence during the COVID-19 crisis, today The NO MORE Foundation launched a powerful new Public Service Announcement (PSA) that encourages those who are safe in isolation at home to help domestic violence survivors who are not. The PSA builds on NO MORE’s and the National Domestic Violence Hotline’s #Listeningfromhome campaign.

The PSA opens with a man, visible from a safe distance through his window, washing his hands just as everyone is doing to help prevent the spread of COVID-19. But it becomes clear as the camera pans in that he had just beaten his partner who lays barely able to move in the background. The message states that domestic violence is an epidemic that we can’t wash our hands of. It calls on neighbors to get help when they hear or observe violence next door by calling the police in an emergency and contacting the National Domestic Violence Hotline in the U.S. for support or downloading the Bright Sky App to find a local helpline in the U.K. 

View the PSA: U.S. version or the U.K. version. 

Like with COVID-19, the signs of domestic abuse are not always visible. However, now that people are spending almost 24/7 at home, they might hear more coming from their neighbors’ homes than usual. Launched at the end of March as a social media effort, the #Listeningfromhome campaign, created for NO MORE by MRM in London, aims to heighten people’s awareness of the problem, learn to recognize the signs and encourage them to safely get help if they do hear or observe incidents of domestic abuse.

Initial airing partners for a :30 version of the PSA include the NFL Network and Univision. The PSA was produced for MRM by award-winning global production company Great Guns. Great Guns director Calum Macdiarmid devised an approach that was not only a very practical way for the film to be shot under the protocols of lockdown, but also the strong visual execution draws the viewer in, then turns their initial perception upside down.

Director Macdiarmid said, “The agency script was strong and simple, so my ambition was to take a minimalist approach. I wanted the tone within the narrative to change in a seamless way so it delivered a magician’s misdirect.”

According to Nicky Bullard, Chairwoman and Chief Creative Officer, MRM, “Calum did not need to be at the location to film it, as he viewed the playback takes and gave the technical and performance direction remotely. This shoot was made possible by D.P Max Witting’s valiant effort and generosity – to use his own home, and to light the interior and exterior single handedly, and featured his partner and housemate in isolation. We are so grateful to the entire team at Great Guns for giving their time for this piece and to support such a serious cause. Just brilliant.”

The work was edited in-house at Great Guns by Nick Saunders, graded by Stef Colasi and sound by Dugal Macdiarmid at Wave.

“The PSA is powerful and disturbing in a way that we hope inspires more people to take domestic violence seriously and become allies in the effort to stop and prevent it — during this crisis and beyond,” said Pamela Zaballa, Global Executive Director of NO MORE. “We are extremely grateful to MRM and Great Guns for rising to the challenge of quickly producing a video while safely social distancing.” 

About NO MORE: The NO MORE Foundation is dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action, and fueling culture change. With more than 1,400 allied organizations and over 40 state, local, and international chapters, NO MORE sparks grassroots activism, encouraging everyone—women and men, youth and adults, from all walks of life—to be part of the solution. The Foundation creates and provides public awareness campaigns, educational resources and community organizing tools free-of-charge for anyone wanting to stop and prevent violence. First launched in 2013, NO MORE has brought together the largest coalition of advocacy groups, service providers, governmental agencies, major corporations, universities, communities and individuals, all under a common brand and a unifying symbol in support of a world free of violence.

About MRM: MRM is a leading data science, technology innovation and creatively driven relationship marketing agency that helps brands grow meaningful relationships with people. The agency leverages the power of creativity, the beauty of data, the magic of technology and the impact of connections to drive business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For information, please visit mrm-mccann.co.uk.

About Great Guns:

Founded in 1996 by Laura Gregory, Great Guns is an awarded global content and music video production company with a reputation for creativity and excellence. The company has offices in UK, Europe, Asia and USA and works with the world’s best creative agencies and brands. Their roster comprises renowned international directors and photographers along with exciting emerging talent who craft beautifully told stories across advertising, film, photography, music, fashion, art and experiential. The company has won multiple awards including, D&AD, One Show, LIA, SHOTS, Sharks, Berlin MVA’s and Cannes Lions.  In 2018 they won both Epica Production Company of the Year, LIA Production Company of the Year and in 2019 were shortlisted for SHOTS Production Company of the Year.

 

Great Guns Credits:

Director: Calum Macdiarmid

Producer: Tim Francis

E.Ps: Laura Gregory, Adam Collins

DP: Max Witting

Editor Nick Saunders

Grade: Stef Colasi @ Okay Studio

Sound: Dugal Macdiarmid @ Wave

Thanks to: Pixi Pixel

MRM Credits:

Chief Creative Officer: Nicky Bullard

Creatives: James Thorley/Jon Wells

Account Director: Sarah Tille

###

Contacts:

NO MORE:  Toby Graff, Toby@nomore.org, 917-593-5096

MRM: Steve Garside, Stevet.Garside@mrm.com, +4407590473085

Get News Updates and Alerts From NO MORE